Advertising / Marketing / PR

Advertising is an industry where products come to life! Advertising is the business of drawing the public’s attention to products or services through various forms of media such as TV, radio, internet, or billboards, with clients paying for message placement. As the internet and technology continue to evolve, new methods of advertising such as mobile texting and social networking on websites such Facebook and Twitter are gaining market share as advertising mediums. Advertising focuses on the art of promotion and may involve work at an advertising agency or promotions department.

Marketing is sometimes incorrectly used interchangeably with advertising, but advertising is actually a subset of marketing. Marketing is the positioning of a product in the marketplace. In addition to promotion, marketing also includes product, price, and placement (the 4 Ps). Marketing professionals typically try to understand the marketplace, identify latent demand, and then assess opportunities for profit by introducing a product or service to the market or alter an existing product or service to be more profitable. This process includes developing, pricing, and distributing the product, in addition to advertising it. Marketing is an exciting industry that blends creativity with social science and, increasingly, quantitative abilities. Marketing professionals are often involved with a product or service from creation to promotion and work in every industry imaginable.

Public relations professionals generate publicity and raise awareness of individuals, companies, or products for clients.  PR demands good verbal and written communication skills. PR agents work directly with the press on behalf of clients. They write press releases and may be involved in developing marketing strategies. PR professionals must be in tune with current events and trends to understand how to gain the public’s attention.

As a Discovery advertising, marketing, and public relations intern, you could be part of a team producing a commercial or selling advertising space on popular programs such as American Idol or Monday Night Football. You could conduct market research to guide a firm's decisions or draft a press release to alert the media about a product launch or special event. 

Past advertising, marketing, & PR Discovery Interns have:

• Developed marketing and branding strategies
• Assisted with social networking campaigns on Facebook
• Shadowed a Search Engine Optimization team to improve a company's Google rank
• Provided input into the company's creative decisions
• Helped with on-site marketing promotions or special events
• Written press releases for internet, magazine, television, or radio media outlets
• Coordinated and attended promotional events

And much, much more...

 

Testimonials

I worked for a major media group. My mentor gave me a lot of independence and trust. I had a lot of my own projects in the media marketing department, including developing website content. I did a lot more than getting coffee and doing busy work. I learned a lot!

I worked in marketing at a company in the cosmetics industry. I wrote beauty tips for the company website and researched ideas for new products and colors. My mentor played a very big role. I loved working with her. She gave me a lot great advice for the future

I loved working in the Marketing department of the chocolate company, especially when I got to work at the Fancy Food Show. Actually putting the product into consumers’ hands was a good feeling. I would like to pursue a job in the field of marketing because my internship taught me that I have a knack for promotions

I worked at an event planning company. I helped plan and set up events and made PR and client lists for the company. I also learned great organizational skills that will help me no matter what I do with my future career